10 Expert Tips on How to Get More Google Reviews for Roofing Companies in 2025

We all know that in these days online reviews people leave on your google business page can make or break a business, especially in competitive industries like roofing. Did you know that 93% of consumers read online reviews before making a purchasing decision? we’ve got you covered! We will dive into 10 actionable tips that can help your roofing company skyrocket its online reputation.

1. Why Google Reviews Matter for Roofing Companies

Consumer Trust: Google reviews build credibility and make new customers more likely to choose your business.
Competitive Advantage: Stand out from competitors by showcasing authentic positive reviews.
Word of Mouth at Scale: Reviews act as digital referrals, amplifying customer satisfaction to a broader audience.

2. Make It Easy for Customers to Leave a Review

Provide Links: Share a direct link to your Google Business Profile via email, text, or your website.
Create QR Codes: Use QR codes on business cards, invoices, or signage to simplify access to your review page.make it easy for your customer to find it.
Simplify the Process: Include clear, step-by-step instructions for customers unfamiliar with leaving reviews.
Leverage Follow-Ups: Send post service emails or texts with the review link and a friendly thank you note.

3. Ask for Reviews at the Right Time

Timing is Key: Request reviews immediately after completing a project when customer satisfaction is at its peak, and tell them that the review will help your business more and more. People tend to leave reviews when they know they’re helping in some way.
Face-to-Face Requests: Train your team to politely ask for reviews during final walkthroughs or payment discussions.
Automate Requests: Use tools like Podium or BirdEye to send automated review requests via email or SMS.

4. Train Your Team to Request Reviews

Empower Employees: Encourage field staff to ask satisfied customers for reviews.
Provide Scripts: some people are not comfortable asking for reviews, or they don’t know how to, it’s better to equip your team with sample phrases to confidently request feedback.

5. Incentivize Feedback Without Violating Google’s Policies

Ethical Encouragement: Offer small tokens of appreciation, such as discounts on future services.like 10% on your next roofing job if you leaft -an honest- review.
Social Media Shout-Outs: Highlight customers who leave reviews to show appreciation.you can take screenshots of their reviews and share it. It also work as a reminder for other customers who didn’t write a review to do so.

6. Use Follow-Up Emails and SMS Campaigns

Craft Personal Messages: Personalize follow-ups to make customers feel valued.
Set Timely Reminders: Send follow-up messages 1-2 days after completing the service.make sure its within the first 24hours.
Automate Campaigns: Use tools like Mailchimp or HubSpot to streamline email and SMS review requests.

7. Showcase Your Reviews Everywhere

Google reviews are powerful marketing assets that go beyond just influencing potential customers—they can become the backbone of your brand’s online reputation. Here’s how to showcase them:

Add Reviews to Your Website

Create a dedicated testimonials page where potential clients can read glowing reviews.
Highlight reviews on your homepage using rotating sliders or banners.
Display recent Google reviews alongside your services for added credibility.

Share Reviews on Social Media

Post screenshots of positive reviews on platforms like Facebook, Instagram, and LinkedIn.
Pair customer reviews with before-and-after project photos for greater impact.
Use hashtags like #HappyCustomer or #RoofingSuccessStories to make your posts more discoverable.

Leverage Reviews in Paid Ads

Include star ratings and customer testimonials in Google Ads or social media campaigns.
Use reviews as part of remarketing campaigns to re-engage website visitors.

Incorporate Reviews in Marketing Materials

Add customer testimonials to flyers, brochures, and direct mail campaigns.
Include star ratings and brief quotes in your email newsletters.
Use reviews as case studies in presentations or during client consultations.

Use Widgets and Plugins

Add a Google Reviews widget to your website so visitors can see the most recent feedback in real time.
Consider tools like Trustpilot or GatherUp to aggregate and display reviews seamlessly.

Feature Reviews in Email Campaigns

Include a “What Our Customers Are Saying” section in your email templates.
Use specific reviews to highlight the quality of a particular service or project.

Showcase Reviews at In-Person Interactions

Display printed reviews or QR codes on your business cards, invoices, or project quotes.
Use a digital slideshow with customer testimonials during trade shows or events.

8. Respond to Every Review, Even the Negative Ones

Thank Positive Reviewers: Show appreciation by replying to every positive review with personalized messages.
Address Negative Feedback: Respond professionally to negative reviews and offer solutions where possible.
Show Improvement: Highlight actions you’ve taken to address past issues.

9. Leverage Google Review Widgets and Tools

Embed Widgets: Add Google Review widgets to your website for real-time updates.
Use Review Platforms: Consider review management tools like Birdeye or Trustpilot to organize and showcase reviews.
Promote Star Ratings: Display your Google star ratings prominently on your website and marketing materials.

10. Encourage Repeat Customers to Leave Reviews

Stay Top-of-Mind: Use follow-up emails and newsletters to maintain relationships with past clients.
Ask for Feedback: Request reviews from loyal customers who have used your services multiple times.
Offer Referral Incentives: Provide discounts or rewards for repeat clients who refer new customers and leave reviews.

Conclusion:

Building a strong reputation through Google reviews isn’t just about asking for them—it’s about creating a seamless process, delivering exceptional service, and engaging your customers at the right moments. Start implementing these tips today, and watch your roofing business thrive in 2025! If you’re ready to take your online presence to the next level, don’t hesitate to reach out to us to help you along the way.