Let’s be real, the roofing business is aggressive, and standing out isn’t easy. You can have the best service in the world, but if homeowners don’t know about you, none of that matters. The truth is, video marketing is no longer optional, it’s important.
Today’s customers don’t want to hear about your services, they want to see them in action. A well designed video can show potential customers what your business can do, it can build trust, and turn views into business deals.
In this guide, I’ll walk you through actionable strategies to help your roofing business grow through video marketing.
Why does Video Marketing Work for Roofing businesses and contractors
Imagine you’re a homeowner looking for someone to fix storm damage on your roof. You search online and find two companies. One has a basic website with some text. The other? They’ve got videos showing their team in action—repairing roofs, explaining materials, and walking through customer success stories. Which company are you calling first?
Video marketing works because it builds trust before the first handshake. It shows people what you can do and creates a personal connection, making them more likely to pick up the phone and call you.
here are three reasons why making videos are good for roofing businesses:
It Boosts Your Online Presence
Google loves video content. If you’re using video on your website and social media, you’re more likely to rank higher when someone searches “roof repair near me.”
It Builds Credibility
When homeowners see your team carefully installing a roof or hear from happy customers, they feel confident in your skills. Trust is everything in this industry, and video is the fastest way to earn it.
It Helps You Stand Out
Anyone can post a picture of a finished roof. But a time-lapse of the entire process? Or a walk-through of a tricky repair? That’s the kind of content that grabs attention.
4 Must-Have Videos for Every Roofing Company
Not sure where to start? Focus on these four types of videos that have proven to deliver results for roofing businesses:
Project Walkthroughs
Take viewers behind the scenes of your projects. Show them what it’s like to assess damage, explain the materials you’re using, and highlight how you solve unique challenges. For example, you could film a roof replacement from start to finish and include a voiceover explaining each step. Homeowners love seeing the transformation.
Educational Videos
Position yourself as the roofing expert in your community by answering common questions, like:
- How can I tell if my roof needs repairs?
- What are the best roofing materials for my climate?
- What should I do after a storm damages my roof?
These videos not only help homeowners but also build your authority and keep people coming back to your website or social channels.
Customer Testimonials
There’s nothing more powerful than hearing a satisfied customer talk about how you saved their home from further damage or completed a big project on time and within budget. Testimonials feel authentic and can tip the scales in your favor when a homeowner is deciding between you and a competitor.
Behind-the-Scenes Content
Give potential customers a peek into your process. Whether it’s showing your safety protocols, how you choose materials, or the extra care you take to protect their property during a job, behind-the-scenes footage humanizes your business. People want to know who they’re hiring, and this type of content helps them feel connected.
How to Get the Most Out of Your Videos
Creating videos is only half the battle. To see real results, you need to put them to work strategically:
Optimize for Search Engines
- Use phrases like “roofing services in [city]” in your video titles and descriptions.
- Add captions or transcripts to help Google understand your content.
- Organize your videos into playlists like “Roof Maintenance Tips” or “Storm Damage Repairs.”
Leverage Social Media
- Different platforms serve different purposes. For example:
- Use Instagram or TikTok for short, engaging clips like before-and-after shots.
- Post longer, educational videos on YouTube.
- Share customer testimonials on Facebook to encourage local shares.
Turn Views into Leads
Don’t let your videos just sit there—use them to drive action! Include clear calls-to-action like “Contact us for a free inspection” or “Schedule your estimate today.” Add clickable links or phone numbers in the description so it’s easy for viewers to get in touch.
Real Results: How Video Helped One Roofing Company Thrive
Here’s a quick story to show you the impact video marketing can have:
A small, family-run roofing business in Texas was struggling to compete with larger companies. Their website wasn’t generating enough traffic, and their social media presence was weak. We helped them launch a simple video marketing campaign that included project walkthroughs, customer testimonials, and educational tips.
The results?
- A 35% increase in website traffic in just three months.
- 20% more qualified leads from their videos.
- A 28% boost in estimate requests, thanks to clear calls-to-action.
- Their social media following doubled in six months.
If they can do it, so can you.
if you want us to help you out, you can set up a free consultation call with our team of specialists
