When we first started helping roofing companies with their marketing, most relied solely on knocking on doors and word of mouth. Today, the landscape has completely changed. Recent industry data shows that roofing companies investing in strategic marketing see a 43% increase in qualified leads within their first six months. This isn’t just numbers on a page. we’ve witnessed small roofing companies transform into market leaders through smart marketing.
Building Your Roofing Company’s Digital Foundation
Let’s start with the basics, building a website, it is your digital storefront. In a recent case study, we worked with a roofing company whose website was getting traffic but no leads. After rebuilding their site with clear calls-to-action, their conversion rate jumped from 1% to 4.8%. Here’s what made the difference:
First, invest in professional website design that loads quickly and looks good on mobile devices. Most homeowners will visit your site on their phones while looking at storm damage or a leaky roof.
Your Google Business Profile (formerly Google My Business) needs daily attention. Add new photos weekly, respond to every review, and keep your business hours updated. One of our clients ranks #1 in his area simply because he posts a new project photo every Monday morning. Simple, yet effective.
Proven Lead Generation Strategies for Roofers
Pay-per-click advertising works exceptionally well for roofing companies when done right. The key? Target specific services in specific areas. Instead of bidding on “roofing company,” try “emergency roof repair [your city]” or “storm damage inspection [neighborhood name].”
Social media is about more than just posting pretty pictures. Create content that educates homeowners about:
– Signs of roof damage they might miss
– How different weather events affect their roof
– Tips for maintaining their roof
– Behind-the-scenes looks at your work
Email marketing remains powerful. Start collecting email addresses through a free inspection offer on your website. Send monthly maintenance tips and seasonal reminders. One roofing company we work with generates 20% of their business through email marketing alone.
Traditional Marketing Methods That Still Work
Don’t ignore traditional marketing. Door-to-door marketing, when done professionally, still works. After a storm, have your team canvass affected neighborhoods with informational packets about identifying storm damage.
Direct mail campaigns targeting specific neighborhoods yield impressive results.
Leveraging Storm Season Marketing
Storm season requires a different marketing approach. Create an emergency response plan that includes:
– Pre-written social media posts about storm preparation
– Email templates for storm alerts
– Ready-to-go PPC campaigns for storm damage
– A dedicated storm damage page on your website
Insurance adjuster relationships are crucial. Host quarterly lunch-and-learns with local adjusters. Share your documentation process and quality standards. These relationships often lead to consistent, high-quality leads.
Building Trust Through Online Reputation
Reviews make or break roofing companies. Implement a systematic approach to collecting reviews:
- Ask for reviews immediately after project completion
- Make it easy by sending direct links via text
- Respond thoughtfully to every review – good or bad
- Share positive reviews across your marketing channels
Video marketing dramatically impacts trust. Start simple: record 60-second videos explaining common roofing issues. One of our clients films quick walkthrough videos of completed projects, sharing them on social media.
Tracking and Measuring Marketing Success
Track these essential metrics monthly:
– Cost per lead by marketing channel
– Lead-to-sale conversion rate
– Average project value
– Customer acquisition cost
– Return on marketing investment
Use call tracking numbers for different marketing channels. This helps identify which strategies generate the most valuable leads. One interesting finding: direct mail often produces higher-value projects than PPC advertising.
Final Thoughts
Marketing a roofing company in 2025 requires a mix of digital and traditional approaches. Start with the basics, your website and Google Business Profile. Then layer in additional strategies based on your budget and resources.
Keep in mind, consistency matters more than perfection. we’ve seen roofing companies waste thousands on fancy marketing campaigns that they couldn’t sustain. Start with what you can manage consistently, measure the results, and scale what works.
Need help getting started? Book a free consultation with our team to help you out.
