Is your sales team struggling to get you roofing leads? What if I told you there’s a proven way to get more than 100 high-quality leads every single month with Google Ads, yes you can do exactly that! Whether you’re a roofing contractor or a small business owner, this guide will show you how to use Google Ads to grow your business, reach new customers, and stop worrying about where your next job will come from.
Why Google Ads Is the “go to method” for Roofers
Let’s be real, f you’re not online, you’re invisible to most potential customers. Google Ads puts your business front and center when someone searches for things like “roof repair near me” or “best roofing company in your city.”
Here’s why Google Ads works so well for roofers:
- You’re targeting the right people: You can focus on homeowners or businesses in your service area.
- It’s fast: Unlike SEO, which can can be a slower return on investment, Google Ads can bring in leads within days.
- You’re in control: Set your own budget, track results, and tweak your campaigns as needed.
- You stay visible: Even if someone doesn’t click your ad, they’ve seen your name. That builds trust.
Types of Google Ads Roofers Can Use
Not all Google Ads are the same, and it’s important to know what works best for roofing businesses.
- Search Ads: These are the ads that show up at the top of Google when someone “types in a search term”. For roofers, this is the bread and butter of lead generation.
- Display Ads: These are image-based ads that appear on websites. They’re great for increasing awareness but aren’t as effective for direct leads.
- YouTube Ads: These video ads run before or during YouTube videos. They’re perfect for showing off completed projects or testimonials.
Most roofing businesses will find the best results with Google Search Ads since they target people actively looking for roofing services.
What Makes a Great Google Ads Campaign?
Running a Google Ads campaign isn’t just about spending large amounts of money. It’s about strategy. Here’s what works:
1. Smart Keyword Targeting
Your keywords need to match what your customers are searching for. Think about terms like:
- “Emergency roof repair”
- “Shingle roofing near me”
- “Roof replacement in your city”
- “How to file an insurance claim for a roof”
Pro tip: People searching for “roof repair” often end up needing full replacements. So targeting those terms can lead to big jobs!
2. Clear and Catchy Ad Copy
Your ad needs to grab attention right away. Use headlines that highlight benefits like fast service, affordability, or warranties. For example:
- “Affordable Roof Repairs in [City]—Call Now!”
- “Fix Your Roof Today with Our Free Estimates!”
3. Local Targeting
Don’t waste your budget advertising in areas you don’t serve. Use geographic targeting to focus on the counties or cities where your business operates.
4. A Winning Landing Page
Once someone clicks your ad, they need to land on a page that converts. Your landing page should:
- Be easy to navigate and mobile-friendly.
- Have a form or “call now” button above the fold (so people don’t have to scroll).
- Use trust signals like customer reviews, certifications, and before-and-after photos.
Why Some Google Ads Campaigns Fail
Not every campaign works, and that’s okay. What’s important is figuring out why. Here are some common reasons roofing campaigns flop:
- Irrelevant Keywords: If you’re targeting vague or irrelevant keywords, you’re throwing money away.
- Weak Ad Copy: If your ad doesn’t stand out, people won’t click it.
- Poor Landing Pages: A messy, slow-loading page will scare potential leads off.
- Wrong Targeting: Advertising to the wrong areas or demographics will sink your campaign.
How to Set Up Your Campaign the Right Way
Here’s a simple plan to get your Google Ads campaign running:
- Start Small
Don’t spend thousands right out of the gate. Start with a budget of $20–$50 a day and see what works for you. - Organize Your Ads
Create separate ad groups for different services, like roof repair, storm damage, or shingle installation, roof insurance claim. This keeps your ads focused. - Choose High-Intent Keywords
Focus on terms that show someone is ready to hire, like “roof replacement near me” or “24/7 emergency roof repair.” - Write Ads That Convert
Highlight what makes your business unique. Do you offer same-day service? Free inspections? Lifetime warranties? Say it loud and clear! - Track Everything
Set up conversion tracking so you know exactly which ads are driving phone calls and leads.
How Google Local Service Ads Fit In
You’ve probably seen those “Google Guaranteed” ads at the top of the page. These are Local Service Ads (LSAs), and they’re a must for roofers. While Google Ads get you more leads overall, LSAs often bring in higher-quality leads.
The best strategy? Use both. LSAs for premium leads and Google Ads to cast a wider net.
Metrics That Matter
How do you know your campaign is working? Watch these key metrics:
- Cost Per Click (CPC): How much you’re paying for each click.
- Cost Per Lead (CPL): How much it costs to get a lead.
- Click-Through Rate (CTR): How many people who see your ad actually click it.
- Return on Investment (ROI): The revenue your ads bring in compared to what you spent.
Final Thoughts
Google Ads can take your roofing business to the next level. By targeting the right people, writing compelling ads, and optimizing your landing pages, you’ll create a steady stream of high-quality leads.
If you’re ready to start seeing results, don’t wait. Get your campaign set up today, and watch your business grow!
